Watchly Safety Review

$1 vs $100,000,000 Car!

MrBeast

16:28 · 563.8M views · September 16, 2023

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Major ConcernsReviewed June 2026

2Major Issues

1Moderate Concern

2Minor Flags

This episode is safe for most kids apart from heavy product placement and extreme wealth flexing woven into the stunts. The video offers a fascinating look at rare and innovative cars, from a flying car to a hydrogen-powered prototype, but the constant focus on price tags and risky driving may overshadow the educational moments. Parents should be ready to discuss materialism and the difference between entertainment and real-world safety.

Content Breakdown · 5 Categories

Hidden Advertising & Sponsored ContentSome

The video includes a clearly marked sponsorship segment for Samsung (Galaxy Z Flip5 and S23 Ultra) with a visible disclosure 'ad samsungpartner samsunggalaxy' in the description. The Feastables product is repeatedly featured and promoted as 'the number one chocolate on the planet' without a clear disclosure that MrBeast owns this brand. While the sponsorship is transparent, the Feastables promotion functions as an integrated product placement that may not be recognized as advertising by young viewers.

See evidence (3)

“They built this car as a proof of concept... I want to tell you about the Samsung Galaxy Z Flip 5 phone... Click the link in the description to get one right now.”

“Feastables the number one chocolate on the planet. If you're not eating it, you should fix that.”

“I'm going to put feastables inside Better protect my freaking chocolate.”

Materialism & Wealth FlexingA lot

The entire premise of the video is a price-tier progression from $1 to $100 million cars, constantly emphasizing how expensive each vehicle is. The hosts repeatedly express astonishment at the cost, drool over luxury features, and frame ownership as aspirational. Phrases like 'If you need to compensate for something, this is definitely the car' normalize wealth as a metric of success.

See evidence (3)

“Behind me are the most expensive cars in the world. No joke. We got our hands on over $250 million worth of cars, one of them even costing $100 million.”

“There's just something so masculine about driving over priced loud cars.”

“This car basically made you a million dollars a year every year.”

Toxic Behavior ModelingA little

The video includes several prankish behaviors that could be imitated by young viewers: Kris drives dangerously in the boat car creating a whirlpool, someone says 'I'll try not to text and drive' jokingly on a racetrack, and a car is intentionally donut-spun on a track. However, these are done on private property with professional oversight and are presented as playful stunts. The driving note says 'Driving in this video was performed under supervision of prof' indicating safety precautions.

See evidence (3)

“They're doing donuts in the water, they're making a whirlpool.”

“Hold on. I got to send a text. No, I'm kidding.”

“Karl! Oh, my God. We're doing donuts in a million dollar car.”

Engagement Baiting & Manipulative CTAsA little

The video includes one minor engagement-baiting element: the subscribe threat joke 'SUBSCRIBE OR I TAKE YOUR DOG' in the description, and a humorous 'Subscribe to get Nolan’s mom a treadmill' at the end. These are clearly jokes and not genuine manipulation, but they do seek engagement.

See evidence (2)

“SUBSCRIBE OR I TAKE YOUR DOG”

“Subscribe to get Nolan’s mom a treadmill. Just kidding we love you nolan’s mom”

Low-Quality, Extreme & Stunt ContentA lot

This video is structurally a '$1 vs $100M' extreme comparison format, which is the core premise. It features extreme-eating (not food but stunts), luxury car destruction (explosion test), a car that transforms into a boat and an airplane, and general shock-value stunts like driving a $100M car on a closed bridge. The entire video is designed around this tiered stunt format.

See evidence (4)

“Behind me are the most expensive cars in the world... one of them even costing $100 million.”

“We're going to be exploding sailing, driving and even flying all of these cars”

“This car literally transforms into an airplane and flies.”

“Let's drop a nuke on the bridge.”

What Parents Need to Know

This video is a high-energy, stunt-filled tour of cars ranging from a $1 junker to a $100 million Ferrari. It features explosive tests, driving a car into water, and a car that transforms into an airplane. While it showcases some interesting car technology (like hydrogen fuel and self-driving), the primary focus is on extreme wealth and over-the-top stunts. Parents should be aware of heavy product placement for Feastables and Samsung, as well as jokes about reckless driving and lack of seatbelt use. The video does not contain strong language, violence, or sexual content, but the materialism and risk-taking may require discussion.

Talk to Your Kids About

1Why do you think some cars cost so much more than others? Is it just about speed, or are there other reasons?
2The video shows cars doing dangerous things like driving into water and getting blown up. What do you think about safety in real life versus in videos like this?
3Did you notice any products being advertised in the video? How can you tell when something is a paid promotion?
4If you had a million dollars, would you spend it on a car or something else? What does that say about what we value?

Protected Viewing

What's This Video About?

I have no idea why the last car was so expensive See how cool the Samsung Galaxy Z Flip5 is for yourself: https://smsng.us/MrBeastZFlip5 Check out the Samsung Galaxy S23 Ultra, the official vlog cam of the MrBeast channel: https://smsng.us/MrBeastS23 ad samsungpartner samsunggalaxy New Merch - https://mrbeast.store Check out Viewstats! - https://www.viewstats.com/ SUBSCRIBE OR I TAKE YOUR DOG ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ For any questions or inquiries regarding this video please reach out to chucky@mrbeastbusiness.com ---------------------------------------------------------------- follow all of these or i will kick you • Facebook - https://www.facebook.com/MrBeast/ • Twitter - https://twitter.com/MrBeast • Instagram - https://www.instagram.com/mrbeast • Im Hiring! - https://www.mrbeastjobs.com/ -------------------------------------------------------------------- Driving in this video was performed under supervision of professionals and law enforcement. Follow traffic laws and do not attempt to recreate.

Frequently Asked Questions

What age is this video appropriate for?

This video is recommended for ages 10 and up due to its focus on extreme wealth, high-risk stunts (like driving a car into water and blowing up cars), and heavy product placement. Younger children may struggle to understand the difference between fantasy and reality in these scenarios.

Does the video have hidden advertising or sponsored content?

Yes, the video contains multiple sponsored segments, including prominent placements for Feastables chocolate bars and Samsung phones. These are integrated into the content as part of the stunts and challenges.

What is the main content of this video?

The video showcases a wide range of cars from a $1 junker to a $100 million Ferrari, with stunts like driving into water, flying a car-plane, and blowing up a car with explosives. It's a high-energy, over-the-top production typical of MrBeast's channel.

Are there any concerns about materialism or dangerous behavior in this video?

The video has a high score for materialism and wealth flexing (0.80) and low-quality extreme stunt content (0.90). It also has a moderate score for toxic behavior modeling (0.20) due to reckless driving jokes and disregard for safety.

Does the video have any educational value?

The video has some educational value in showing different car technologies (e.g., hydrogen fuel, self-driving, amphibious vehicles) and historical context for rare cars. However, this is secondary to the entertainment and stunt-driven format.

Is there any violence or dangerous stunts in the video?

The video includes a scene where a car is blown up with explosives (with mannequins inside) and another where a car drives into water. While no real people are harmed, the explosions and reckless driving may be intense for younger viewers.