Watchly Safety Review

Buy Feastables, Win Unlimited Money

MrBeast

0:51 · 524.2M views · April 30, 2024

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Major ConcernsReviewed June 2026

2Major Issues

1Moderate Concern

This episode is safe for most kids apart from being a blatant advertisement for Feastables chocolate bars, with high hidden advertising and materialism scores. The video is exciting and fast-paced, but it offers no educational value and strongly promotes consumerism by equating buying a product with winning unlimited money. Parents should watch with their children to discuss advertising tactics and the unrealistic nature of the stunt.

Content Breakdown · 3 Categories

Hidden Advertising & Sponsored ContentA lot

The entire video is a promotional stunt for Feastables chocolate bars, yet there is no disclosure that this is a paid advertisement or sponsorship; the creator positions it as an organic surprise giveaway while serving as undisclosed marketing for the product.

See evidence (3)

“Buy Feastables, Win Unlimited Money”

“next person to BU a fast's bar at my local Walmart we're going to kidnap and give this money to”

“Evan is winning all this money because he bought our brand new Feast bar available Walmart Nationwide”

Materialism & Wealth FlexingA lot

The video features a large bag of money being given away as a prize, with 'unlimited money' in the title; the cash is visually presented as a reward for buying a specific product, reinforcing wealth as a desirable outcome.

See evidence (2)

“this is unlimited money”

“here's your giant bag of money”

Low-Quality, Extreme & Stunt ContentSome

The video uses a sensationalized 'kidnap the next buyer' stunt and a giant bag of money, fitting the extreme/stunt genre; however, it is not as extreme as eating challenges or destruction-for-views content.

See evidence (3)

“we're going to kidnap”

“I blindfolded somebody and threw them in a car”

“giant bag of money feel like Santa”

What Parents Need to Know

This video is a clear marketing stunt for Feastables chocolate bars, with a high hidden advertising score. It shows a person being blindfolded and taken to a location to win money after buying the product. While there's no explicit content, the video strongly promotes materialism and consumerism, equating buying a specific brand with winning unlimited money. Parents should be aware that this is essentially a long advertisement, and children may not recognize it as such. On the positive side, the video is fast-paced and exciting, which may engage kids, but it offers no educational value.

Talk to Your Kids About

1Did you realize this video was an advertisement for Feastables? How can you tell when a video is trying to sell you something?
2What do you think about the idea that buying a product can make you win money? Is that realistic?
3How would you feel if someone blindfolded you and put you in a car, even if it was for a fun surprise?
4Why do you think companies make videos like this? What are they hoping people will do?

Protected Viewing

Frequently Asked Questions

Is this video an advertisement?

This video is essentially a long advertisement for Feastables chocolate bars, with a high score for hidden advertising. The entire premise—buying a product for a chance to win money—is a marketing stunt.

What age is this video appropriate for?

The video is recommended for ages 10 and up. Younger children may not understand that it's a paid promotion and could be influenced by the materialism and wealth flexing.

Does the video promote materialism?

Yes, the video strongly promotes materialism and wealth flexing, with a score of 0.70. It equates buying a specific product with winning unlimited money, which can encourage consumerism.

Is there any violence or scary content?

The video shows a person being blindfolded and put into a car, which could be scary for younger viewers. However, it's presented as a playful stunt, not realistic violence.

Does the video have any educational value?

The video has no educational value. It is purely entertainment and a marketing stunt, with no learning content or positive messages beyond the excitement of winning money.

Is this video safe for my child to watch?

The video is safe for most kids aged 10 and up, but parents should discuss advertising and materialism. The main concerns are hidden advertising and wealth flexing, not explicit content.