Watchly Safety Review

I Ate $100,000 Golden Ice Cream

MrBeast

13:17 · 307.4M views · January 22, 2021

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Major ConcernsReviewed June 2026

2Major Issues

1Moderate Concern

1Minor Flag

This episode is safe for most kids apart from its heavy focus on extreme wealth and luxury spending, which may promote materialism. The video is entertaining and free of inappropriate content, but it lacks strong educational value beyond introducing some luxury foods. A brief segment on donating to a chef in need offers a positive counterbalance, but the overall message is that spending huge sums on food is fun and exciting.

Content Breakdown · 4 Categories

Materialism & Wealth FlexingA lot

The entire video is built around extreme wealth display: consuming progressively more expensive foods culminating in a $100,000 ice cream sundae. Luxury ingredients are described in detail (e.g., 'strawberries that are picked from Japan, flown over last night, first class, just for you', 'a bottle of 99 year old grape juice that cost over $20,000', '$500 peaches'). The framing normalizes and glamorizes spending vast sums on single food items.

See evidence (5)

“In this video we are going to be eating $100,000 golden ice cream.”

“strawberries that are picked from Japan, flown over last night, first class, just for you.”

“a bottle of 99 year old grape juice that cost over $20,000.”

“Each one of those peaches cost $500.”

“$50,000 for the steak in its sauce, and then 100,000 for that sundae. So, $170,878.”

Parasocial & Emotional ManipulationA little

The video contains mild parasocial pressure in the call-to-action: 'If you're not already, hit that subscribe button there's no reason not to' and 'You have to now.' This creates a sense of obligation rather than genuine invitation, though it is brief and not extreme.

See evidence (2)

“If you're not already, hit that subscribe button there's no reason not to.”

“You have to now.”

Engagement Baiting & Manipulative CTAsSome

The video uses mildly manipulative calls-to-action: 'If you're not already, hit that subscribe button there's no reason not to' and 'You have to now.' While not extreme, these frame subscription as an obligation rather than a choice, which is a light form of engagement baiting.

See evidence (2)

“If you're not already, hit that subscribe button there's no reason not to.”

“You have to now.”

Low-Quality, Extreme & Stunt ContentA lot

The video is structured as an escalating 'stunt' format: progressively more expensive foods culminating in a $100,000 ice cream sundae. The framing is designed for shock value and spectacle ('I cant believe how insane that ice cream looked at the end' from the description). While not destructive, it fits the pattern of extreme consumption stunts for views.

See evidence (2)

“In this video we are going to be eating $100,000 golden ice cream.”

“$50,000 for the steak in its sauce, and then 100,000 for that sundae. So, $170,878.”

What Parents Need to Know

This video is a high-budget entertainment piece where the creator and his friends eat progressively more expensive foods, from $100 ice cream to a $100,000 golden ice cream sundae. The video is safe in terms of language and content, but it heavily focuses on wealth and luxury, which may promote materialism in younger viewers. On the positive side, the video includes a segment where the creator donates $8,000 to a chef who lost his job during the pandemic, modeling generosity. The creator also briefly explains that such videos help fund his charitable giveaways, providing some context for the spending. Children may learn about different types of luxury foods and ingredients, but the primary takeaway is entertainment rather than education.

Talk to Your Kids About

1Why do you think the creator spent so much money on food in this video? Do you think it was worth it?
2The creator said he makes videos like this so he can give away more money to people in need. What do you think about that?
3If you had $100,000, would you spend it on a single ice cream sundae or use it differently? Why?
4What did you think about the part where the creator gave a big tip to the chef who lost his job? How did that make you feel?

Protected Viewing

What's This Video About?

I cant believe how insane that ice cream looked at the end New Merch - https://mrbeast.store Check out Viewstats! - https://www.viewstats.com/ SUBSCRIBE OR I TAKE YOUR DOG ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ For any questions or inquiries regarding this video please reach out to chucky@mrbeastbusiness.com ---------------------------------------------------------------- follow all of these or i will kick you • Facebook - https://www.facebook.com/MrBeast6000/ • Twitter - https://twitter.com/MrBeast • Instagram - https://www.instagram.com/mrbeast --------------------------------------------------------------------

Frequently Asked Questions

What age is this video appropriate for?

This video is appropriate for children ages 8 and up. The content is safe and free of language or violence, but the heavy focus on spending huge amounts of money on luxury foods may be confusing or promote materialism for younger viewers. Older kids can better understand the context and the creator's explanation that such videos help fund charitable giveaways.

Is this video safe for my child to watch?

The video is safe for children. There is no strong language, violence, or sexual content. The main concern is the constant display of extreme wealth and expensive food, which could promote materialism or unrealistic expectations about money. The creator does address this by explaining that these videos help fund his charitable work.

Does the video promote materialism or unhealthy spending habits?

The video has a high score for materialism and wealth flexing (0.90) because it revolves around eating progressively more expensive foods, culminating in a $100,000 ice cream sundae. This could encourage children to equate happiness with spending large amounts of money. However, the creator briefly explains that such videos help grow his audience so he can give away more money to people in need.

Does the video have any educational value?

Yes, the video has educational value in a few ways. It introduces children to different types of luxury foods, ingredients like truffles and caviar, and the concept of food costing different amounts. It also includes a segment where the creator donates $8,000 to a chef who lost his job during the pandemic, modeling generosity. However, the educational content is secondary to the entertainment of watching expensive food.

Are there any positive messages in the video?

The video includes a brief segment where the creator visits a chef he previously helped during the pandemic and tips him $8,000. This shows a positive act of generosity and support for small businesses. The creator also explains at the end that videos like this help him raise money for future charitable giveaways, providing context for the spending.

Is this video an advertisement for any products?

The video is primarily entertainment focused on the novelty of eating extremely expensive foods. It is not an advertisement for any specific product or brand, though the creator promotes his own merchandise (Shop MrBeast) and asks viewers to subscribe. The classification score for hidden advertising is 0.00, meaning there is no undisclosed sponsored content.