Watchly Safety Review

I Bought The World's Most Expensive Apps ($10k)

MrBeast

10:19 · 27.1M views · February 8, 2018

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Some ConcernsReviewed June 2026

4Moderate Concerns

2Minor Flags

This video is safe for most kids but heavily promotes materialism and consumerism, as the creator spends thousands on luxury apps with little educational value. The positive side is that it's entertaining and sparks curiosity about app pricing, but it frequently pushes merchandise and treats money as a joke, which could normalize wasteful spending.

Content Breakdown · 6 Categories

Engagement Baiting & Manipulative CTAsSome

The creator uses engagement baiting by promising a $100 gift card to the first commenter and using superstition-like language ('first comment on all my videos gets a $100 gift card not joking'). This manipulates viewers into commenting and subscribing.

See evidence (2)

“first comment on all my videos gets a $100 gift card not joking”

“turn on notifications subscribe”

Strong & Crude LanguageA little

Minor crude language appears briefly, including a censored expletive and a mild bathroom reference, but it is infrequent and not a central element.

See evidence (2)

“oh that to S [ __ ] oh y with the teeth”

“be quiet wallet gosh”

Hidden Advertising & Sponsored ContentA little

The video includes repeated, undisclosed promotion of the creator's own merchandise and a related app (Viewstats), which functions as hidden advertising since it is presented as organic content without clear sponsorship disclosure.

See evidence (4)

“NEW Merch Store! - https://mrbeast.store”

“Check out Viewstats! - https://www.viewstats.com/”

“buy my merch”

“cop the merch I just dropped it link down below or Mr beast. shop”

Materialism & Wealth FlexingSome

The entire premise of the video is wealth flexing—spending thousands of dollars on useless apps to show off. The creator repeatedly frames this as normal and desirable, with comments like 'it sounds perfect for me' and 'I want to be with the other poers.'

See evidence (4)

“it's just an app to show off how much money you have”

“I want to be with the other poers”

“I think we spent like $3,000”

“this tablet deserves a metal... it's no longer worth $50”

Parasocial & Emotional ManipulationSome

The creator uses mild parasocial manipulation by framing merchandise purchases as necessary to fund future videos and help homeless people, creating emotional obligation. Phrases like 'I really don't make much money' and 'I could use money so buy the merch' guilt-trip viewers.

See evidence (2)

“if you guys buy enough merch we can definitely do that video next week”

“I spend a lot of money on videos and I really don't make much money and so uh I could use money so buy the merch”

Low-Quality, Extreme & Stunt ContentSome

The video is a stunt-driven format—spending large sums of money on useless apps for entertainment value. While not extreme, it fits the pattern of 'I spent X dollars on Y' content designed for shock value.

See evidence (3)

“I Bought The World's Most Expensive Apps ($10k)”

“I think we spent like $3,000”

“we bought this tablet for the video and it was a $50 tablet and now it has $350 worth of apps on it”

What Parents Need to Know

Parents should be aware that this video centers on buying expensive apps for shock value, with the creator spending over $10,000 on apps that often do nothing or are broken. The video does a good job of showing that many 'luxury' apps are scams or useless, which can teach kids critical thinking about app purchases. However, it also heavily promotes the creator's merchandise and includes a segment where he jokes about giving money to charity while pocketing most of it, which could confuse kids about charitable giving. There is mild crude language (e.g., 's--t') and a brief mention of Bitcoin, but no violence or sexual content.

Talk to Your Kids About

1Why do you think people buy apps that cost hundreds or thousands of dollars? Do you think they're worth the money?
2The creator says he gives some money to charity but keeps most of it. Is that really helping charity? What would be a better way to donate?
3What did you learn about how apps are priced? Do you think a $400 app is always better than a free one?
4The creator asks viewers to buy his merchandise to fund his videos. How do you feel about YouTubers asking for money or products from their fans?

I Bought The World's Most Expensive Apps ($10k)

Protected Viewing

What's This Video About?

I CAN'T BELIEVE APPS COST THIS MUCH! NEW Merch Store! - https://mrbeast.store Check out Viewstats! - https://www.viewstats.com/ For any questions or inquiries regarding this video please reach out to chucky@mrbeastbusiness.com ---------------------------------------------------------------- ► FOLLOW BOTH THESE AND I WILL HAVE YOUR KIDS! • Twitter - https://twitter.com/MrBeastYT • Instagram - https://www.instagram.com/mrbeastyt/ --------------------------------------------------------------------

Frequently Asked Questions

What age is this video appropriate for?

We recommend age 10 and up. The video has no violence or sexual content, but it heavily promotes materialism and consumerism, which younger children may not critically understand. The mild crude language and focus on spending large sums of money also make it more suitable for older kids who can discuss these themes.

Does this video contain any hidden advertising?

Yes, the creator repeatedly promotes his own merchandise and asks viewers to buy it to fund his videos. This is a form of hidden advertising because it's presented as a casual request rather than a clear ad. Parents should discuss how YouTubers often blend content with product promotion.

Is the video educational?

The video has limited educational value. It shows that many expensive apps are scams or useless, which can teach kids to be skeptical of app purchases. However, the main focus is on entertainment and shock value, not learning. It does not explain app development, pricing, or digital safety in depth.

Are there any concerns about money or spending?

Yes, the video glorifies spending large amounts of money on frivolous apps, which could normalize wasteful spending for kids. The creator jokes about not valuing money and uses his wealth to buy apps that do nothing. Parents should talk about responsible spending and the difference between wants and needs.

Does the video include any inappropriate language?

There is mild crude language, such as the word 's--t' used once. There is no strong profanity, sexual content, or violence. The language is generally appropriate for older children, but parents of younger kids may want to preview it.

Is the charity mention in the video misleading?

Yes, the creator mentions giving a small percentage of app purchases to charity but keeps most of the money. He jokes about the charity being vague, which could confuse kids about how donations work. Parents should explain that genuine charity involves giving without expecting personal gain, and that the video's approach is not a good example.