Watchly Safety Review

Make This Kick, Win Super Bowl Tickets

MrBeast

0:52 · 140.7M views · August 25, 2023

All reviews →

Major ConcernsReviewed June 2026

1Major Issue

1Moderate Concern

This video is safe for most kids but contains a heavy sponsored segment promoting NFL Sunday Ticket on YouTube and YouTube TV. The positive side is a fun, low-stakes kicking challenge that encourages friendly competition, but the hidden advertising and engagement baiting (QR code scanning) may confuse younger viewers about commercial intent.

Content Breakdown · 2 Categories

Hidden Advertising & Sponsored ContentA lot

The entire video is an undisclosed advertisement for YouTube TV and NFL Sunday Ticket. The host frames a contest as organic content but then reveals it is a promotion for the service, with no clear sponsorship disclosure.

See evidence (3)

“I'm doing this because the NFL Sunday Ticket is now on YouTube and YouTube TV”

“to celebrate I hit 1,000 QR codes in some of my old videos to the 20 yd line”

“if you're the first to scan one of the Q codes you'll win NFL Sunday tickets and a chance to win a trip to the Super Bowl”

Engagement Baiting & Manipulative CTAsSome

The video uses a contest to drive engagement to older videos, with an urgent call to action ('now go watch my old videos and scan a QR code') that pressures viewers to participate immediately. While not guilt-tripping, it leverages the excitement of a giveaway to manipulate viewing behavior.

See evidence (1)

“now go watch my old videos and scan a QR code so you can win NFL Sunday Ticket”

What Parents Need to Know

Parents should be aware that this video is essentially a commercial for NFL Sunday Ticket, disguised as a game. The host explicitly encourages kids to scan QR codes in old videos to win prizes, which is a form of engagement baiting. On the positive side, the video models good sportsmanship and a simple, non-violent challenge. Kids may learn about goal-setting and perseverance, but the primary takeaway is promotional.

Talk to Your Kids About

1Why do you think the host is asking you to scan QR codes in old videos?
2What do you think is the difference between a fun challenge and an advertisement?
3How would you feel if you won the kicking contest but then had to give the tickets away if someone scanned a code?
4Can you think of other times you've seen a video that was really trying to sell you something?

Protected Viewing

Frequently Asked Questions

What age is this video appropriate for?

The video is appropriate for ages 8 and up. Younger children may not understand the sponsored nature of the content and could be confused by the QR code scanning call-to-action.

Is this video safe for my child?

Yes, it is safe in terms of language and violence—there are no strong words or threats. However, it contains hidden advertising and engagement baiting, which may not be suitable for very young children who cannot distinguish between content and commercials.

Does the video teach anything educational?

The video has minimal educational value. It shows a simple kicking challenge that could inspire outdoor play, but the main focus is on promoting NFL Sunday Ticket and encouraging viewers to scan QR codes.

Why is there a QR code scanning request?

The host asks viewers to scan QR codes hidden in his old videos to win NFL Sunday Ticket and a trip to the Super Bowl. This is a marketing tactic to drive engagement and subscriptions to YouTube TV.

Is the video just an advertisement?

Yes, the video is primarily a promotional piece for NFL Sunday Ticket on YouTube and YouTube TV. The kicking contest is a framing device for the giveaway, and the call-to-action is the main point.

Could my child be manipulated by this video?

There is a risk of mild manipulation through engagement baiting (scanning QR codes) and the high-value prize (Super Bowl tickets). However, the tone is lighthearted and not emotionally coercive. Discussing advertising tactics with your child can help.