Watchly Safety Review

Buy Osmo, I’ll Cook For You

0:51 · 69.7M views · July 24, 2024

Minor FlagsReviewed June 2026

3Minor Flags

This video is safe for most kids but is essentially a hidden ad for Osmo salt, with the creator offering to cook for anyone who buys the product. The positive side is that it shows a fun, lighthearted interaction between the creator and a family, with no offensive content or unsafe behavior. However, the entire premise is a sponsored promotion disguised as a casual vlog, which may confuse younger children about advertising.

Content Breakdown · 3 Categories

Hidden Advertising & Sponsored ContentA little

The entire video is a promotional stunt for the creator's own product (Osmo salt), but it is presented as a candid 'surprise' interaction in a Walmart aisle. While the creator is clearly promoting his own brand, the video is transparently a marketing piece (the title and description make this clear), so it does not meet the threshold for hidden advertising.

See evidence (2)

“I'm in the seasoning aisle at Walmart and the next person that buys my salt, Osmo, is gonna get a home cooked meal from me.”

“Go buy Osmo at Walmart and I can come cook for you next.”

Materialism & Wealth FlexingA little

The video includes a brief mention of a '$10,000' dessert, which could be seen as a wealth flex, but it is presented as a humorous punchline rather than a serious display of wealth.

See evidence (1)

“For dessert: $10,000. Huh?”

Low-Quality, Extreme & Stunt ContentA little

The video is a stunt (approaching strangers in a store to cook for them), but it is mild and not extreme or destructive. It does not meet the threshold for concern.

See evidence (1)

“I'm in the seasoning aisle at Walmart and the next person that buys my salt, Osmo, is gonna get a home cooked meal from me.”

What Parents Need to Know

Parents should be aware that this video is a clear advertisement for Osmo salt, as the creator directly asks viewers to buy the product in exchange for a home-cooked meal. The content is otherwise harmless—featuring a friendly interaction with a family and a cooking segment—but the lack of disclosure about the sponsorship could mislead children into thinking it's a genuine, unsponsored video. Kids may learn about product promotion and influencer marketing, but they won't gain any educational value from the cooking or salt itself.

Talk to Your Kids About

1Why do you think the person in the video offered to cook for someone who buys a specific salt?
2How can you tell if a video is trying to sell you something?
3What would you do if a stranger offered to cook for you at home?
4Do you think it's okay for videos to secretly advertise products? Why or why not?

Protected Viewing

What's This Video About?

#osmo #walmart #shorts

Frequently Asked Questions

What age is this video appropriate for?

The video is appropriate for children aged 8 and up. Younger kids may not understand that it's a sponsored ad, and the concept of a stranger offering to cook at a family's home could be confusing or raise safety concerns.

Is this video an advertisement?

Yes, it is a hidden advertisement for Osmo salt. The creator explicitly says, 'Go buy Osmo at Walmart and I can come cook for you next,' making it a promotional video without clear disclosure.

Does the video contain any inappropriate language or behavior?

No, the video has no strong language, violence, or sexual content. The only mild concern is the phrase 'This better not suck,' which is said in a joking tone and is not offensive.

What is the educational value of this video?

The video has minimal educational value. It shows a brief cooking segment (making pasta with shrimp) but focuses mainly on the promotion of a salt product and the creator's interaction with a family.

Could this video encourage children to interact with strangers?

Potentially, yes. The video shows a stranger offering to cook for a family after buying a product, which might normalize accepting such offers. Parents should discuss stranger safety with their children.

Is the video safe for children with dietary restrictions?

The video does not discuss dietary restrictions, but it shows a meal with shrimp and pasta. Parents should be aware that the content does not address allergies or special diets.