Watchly Safety Review

Homemade Feastables Peanut Butter Cups

0:37 · 13.4M views · July 13, 2025

Minor FlagsReviewed June 2026

1Minor Flag

This video is safe for most kids but contains a sponsored segment that promotes a specific brand, Feastables, as an ethical chocolate choice. It creatively combines a cooking tutorial with a lesson on child labor in the cocoa industry, highlighting positive corporate practices. However, the promotional tone may blur the line between education and advertising.

Content Breakdown · 1 Category

Hidden Advertising & Sponsored ContentA little

The video promotes Feastables (a brand by MrBeast) as an ethical chocolate option, praising its Fair Trade and anti-child-labor practices. While it may be a fan creation, it functions as undisclosed advertising for the product.

See evidence (2)

“Feastables is changing that by doing three things that no other big chocolate companies are doing.”

“So the next time you're eating Feastables, give yourself a pat on the back.”

What Parents Need to Know

Parents should be aware that this video is essentially a branded advertisement for Feastables, though it does include factual information about child labor in West African cacao farms. The video does well to educate children on ethical sourcing and Fair Trade certification, but it lacks critical perspective on the brand's claims. Kids may learn about social issues, but they might also develop a biased view that only Feastables is ethical. The cooking aspect is simple and safe, but the overall message is promotional.

Talk to Your Kids About

1What did you learn about where chocolate comes from and the problem of child labor?
2Do you think it's fair for companies to advertise their products while teaching about a serious issue?
3How can we find out if other chocolate brands are ethical too?
4What questions would you ask a company that says it's 'changing' an industry?

Protected Viewing

What's This Video About?

@MrBeast #feastables #chocolate

Frequently Asked Questions

What age is this video appropriate for?

The video is recommended for children aged 8 and up. The topic of child labor may be upsetting for younger kids, and the promotional content requires some critical thinking to understand.

Is this video educational or just an ad?

It's a mix of both. The video teaches about child labor in cocoa farming and Fair Trade certification, but it is also a clear advertisement for Feastables. Parents should discuss the difference with their children.

Does the video contain any scary or upsetting content?

It mentions that 1.5 million kids are stuck working on cacao farms, which could be upsetting for sensitive children. However, it doesn't show graphic images and focuses on a positive solution.

Is the cooking part safe for kids to try at home?

Yes, making peanut butter cups from scratch is a simple, no-bake recipe that is safe for kids with adult supervision. No dangerous tools or techniques are shown.

Does the video pressure kids to buy Feastables?

Yes, the video ends by telling kids to 'give yourself a pat on the back' for eating Feastables, which is a form of positive reinforcement for purchasing the brand. Parents should explain that this is a marketing tactic.

Are there any other ethical chocolate brands mentioned?

No, the video only promotes Feastables and does not mention other brands that also use Fair Trade or ethical practices. This could give kids a narrow view of the issue.