Watchly Safety Review

How Wagyu Steak Is Made!

Nick DiGiovanni

18:42 · 27.5M views · April 13, 2024

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Some ConcernsReviewed June 2026

1Moderate Concern

6Minor Flags

This video is safe for most kids, though it heavily glamorizes luxury spending and includes a giveaway that may feel like advertising. On the positive side, it offers an educational, behind-the-scenes look at Wagyu beef production, from farming to auction to butchery, with fascinating cultural insights about Japan. However, the constant focus on high prices, exclusive products, and the host's competitive excitement over winning an expensive cow could promote materialism.

Content Breakdown · 7 Categories

Strong & Crude LanguageA little

No strong or crude language appears in this video. The transcript contains only mild, non-profane expressions like 'holy shit' used in an excited, positive context, and no bleeped or censored profanity.

See evidence (1)

“Holy shit (said in excitement after tasting sushi)”

Substance Use & Sports BettingA little

Alcohol (sake, beer, whiskey, mirin) is mentioned as an ingredient in cattle feed, but it is presented purely as a farming practice, not glorified or promoted for human consumption. No sports betting or gambling references appear.

See evidence (4)

“There's five different alcohols in the feed”

“sake feed mirin”

“this feed here is from beer”

“this one is whiskey”

Hidden Advertising & Sponsored ContentA little

The video includes a giveaway promotion ('I'm sending 10 random subscribers a filet mignon') that serves as an engagement incentive, but it is transparently disclosed. No undisclosed sponsorships or hidden ads are present.

See evidence (1)

“I'm sending 10 random subscribers a filet mignon from the EXACT cow I bought in this video. Go subscribe for a chance to win”

Materialism & Wealth FlexingSome

The video prominently features high-value items (A5 Wagyu, $30,000 slicer, $3,000 tenderloin, $2,000 tongue) and frames them as desirable, but the focus is educational about the production process rather than pure flexing. The tone is informative, not boastful.

See evidence (3)

“$30,000? Okay. All right. Never mind.”

“300g, easily 2,000 USD”

“this special $3,000 Kobe beef tenderloin”

Parasocial & Emotional ManipulationA little

The giveaway call-to-action ('comment your Instagram handle...make sure you're following me') creates mild engagement pressure, but it is not emotionally manipulative or guilt-tripping. No false intimacy or rage-bait is present.

See evidence (1)

“comment your Instagram handle down below in the video and make sure you're following me so I can message you if you win”

Engagement Baiting & Manipulative CTAsA little

The giveaway CTA ('comment your Instagram handle...make sure you're following me') is a standard engagement tactic but not manipulative or guilt-tripping. No superstition CTAs or fake giveaways are present.

See evidence (1)

“comment your Instagram handle down below in the video and make sure you're following me so I can message you if you win”

Low-Quality, Extreme & Stunt ContentA little

The video includes some high-value elements (expensive Wagyu, $30,000 slicer) but presents them educationally rather than as shock-value stunts. No extreme eating challenges or destructive gimmicks are present.

See evidence (1)

“$30,000? Okay. All right. Never mind.”

What Parents Need to Know

Parents should know this video is essentially a documentary about Wagyu beef, but it's wrapped in a flashy, 'influencer' style that emphasizes wealth and exclusivity. The host visits a farm, an auction, a butcher, and a high-end restaurant, explaining the process in detail. Kids will learn about cattle raising, beef grading (A5), and Japanese culinary traditions. However, the video repeatedly mentions huge sums of money (e.g., a $30,000 slicer, $2,000 tongue), and the host gives away expensive meat to followers, which could encourage materialistic thinking. There's also a brief mention of alcohol in cattle feed (sake, beer, whiskey) but no consumption by humans. The content is otherwise clean—no violence, sex, or strong language.

Talk to Your Kids About

1What did you learn about how Wagyu cows are raised and why their meat is so special?
2Why do you think the host was so excited to win the auction? How do you feel about spending that much money on food?
3The farmer said he doesn't eat the cow's feed—why do you think that is? What does it tell us about the cows' diet?
4If you could try one of the dishes shown in the video, which would you pick and why?

Protected Viewing

What's This Video About?

I'm sending 10 random subscribers a filet mignon from the EXACT cow I bought in this video. Go subscribe for a chance to win :) Subscribe before everyone else :) ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ Follow for more: https://www.youtube.com/@NicksKitchen https://www.youtube.com/@chef https://www.instagram.com/nick.digiovanni https://www.facebook.com/nick.digiovanni https://www.tiktok.com/@nick.digiovanni

Frequently Asked Questions

What age is this video appropriate for?

We recommend age 8 and up. The video is educational and free of inappropriate content, but younger children may not understand the financial concepts and could be influenced by the emphasis on luxury and giveaways.

Does the video contain any violence or scary scenes?

No, there is no violence. The butchery scenes show meat being cut, but they are presented as a culinary art form and are not graphic or gory. Most children interested in cooking or animals will find it fascinating rather than disturbing.

Is there any inappropriate language or substance use?

The video has no strong language. There is a segment where the host discusses alcohol in cattle feed (sake, beer, whiskey), but it's presented as a farming practice, not human consumption. The host clarifies the cows don't get drunk.

Is the video secretly advertising something?

The video includes a giveaway of Wagyu beef, asking viewers to comment their Instagram handle—this is a form of engagement baiting and could be seen as promoting the host's brand. The classification score for hidden advertising is moderate (0.30), so parents should discuss that this is a promotional tactic.

What educational value does this video have?

Kids can learn about Wagyu cattle farming, the Japanese beef grading system (A5), the auction process, butchery techniques, and high-end Japanese cuisine. It also introduces cultural elements like the Kobe Beef Association and traditional cooking methods.

Does the video promote materialism or unhealthy attitudes about money?

Yes, the video has a high materialism score (0.50). It frequently highlights extreme prices (e.g., $30,000 slicer, $2,000 tongue) and celebrates winning an expensive cow. Parents should use this as a conversation starter about the difference between value and cost, and why some foods are luxury items.