Watchly Safety Review

I Cooked Steak On A Salt Rock

Nick DiGiovanni

14:54 · 12.8M views · July 14, 2021

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Some ConcernsReviewed June 2026

2Moderate Concerns

2Minor Flags

This video is safe for most kids but features heavy materialism and a prolonged product pitch for the creator's new salt company, which may feel like a commercial. On the positive side, it offers an engaging, educational look at high-end cooking techniques, food science, and ingredient comparisons, with no inappropriate language or mature themes. However, the constant focus on expensive ingredients and the creator's brand promotion could encourage consumerism in younger viewers.

Content Breakdown · 4 Categories

Materialism & Wealth FlexingSome

The video prominently features and discusses the high cost of ingredients like Kobe beef ("this bad boy is going to run you almost $400") and Wagyu, framing them as luxurious must-haves.

See evidence (3)

“this bad boy right here is going to run you almost $400”

“some of the best wagu in the entire world and a type of meat that I'm even more excited for Kobe beef”

“we're going to be cooking some of the best wagu in the entire world”

Parasocial & Emotional ManipulationA little

Mild parasocial language appears when the creator asks for likes by appealing to feelings for his dog and team, and uses urgency in promotion.

See evidence (3)

“if you won't like it for me like it for pesto”

“I cannot tell you how much me and the whole team appreciate it and it really helps more than you could ever know”

“click the link in the description or the pin comment to grab some salt before it runs out”

Engagement Baiting & Manipulative CTAsSome

The creator uses a 'like for the dog' guilt-trip and a countdown-style ask for likes, plus an urgency CTA for product promotion.

See evidence (3)

“if you won't like it for me like it for pesto”

“I'm going to give you just a quick little second if you won't like it...”

“click the link in the description... trust me all of this is going to sell out and I truly would not be surprised if it's gone by today”

Low-Quality, Extreme & Stunt ContentA little

While the video is primarily cooking, the use of a giant salt rock and expensive ingredients borders on stunt content, but it is executed as a legitimate cooking demonstration.

See evidence (2)

“I cooked steak on a salt rock”

“cooking on a salt slab is fun and flavorful”

What Parents Need to Know

Parents should be aware that this video is essentially a cooking demonstration mixed with a lengthy advertisement for the creator's salt brand, Osmo. It does a great job teaching kids about different types of beef (Wagyu vs. Kobe), cooking methods (searing on a salt block), and food science (how salt draws out moisture for crispy skin). However, the video repeatedly emphasizes the high cost of ingredients (e.g., a $400 ribeye) and pressures viewers to buy the salt, which may promote materialism. There is no violence, language, or mature content, but the commercial nature could be a concern for younger children who may not recognize advertising.

Talk to Your Kids About

1What did you learn about the difference between Wagyu and Kobe beef from this video?
2Why do you think the creator spent so much time talking about his salt company? How can you tell when a video is trying to sell you something?
3The video showed cooking on a salt rock—what other unusual cooking methods have you seen or tried?
4Do you think it's important to spend a lot of money on food to make it taste good? Why or why not?

Protected Viewing

What's This Video About?

Kobe and Wagyu beef, scallops, salmon, and bacon. Today, we cooked them all...on a huge 25 pound hot Himalayan salt rock. Yes, you read that right. It might sound crazy, but cooking on a salt slab is fun and flavorful. The process is quite similar to Korean barbecue, except when your food cooks, it's being naturally seasoned at thee same time. Subscribe before everyone else :) ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ Follow for more: https://www.youtube.com/@NicksKitchen https://www.youtube.com/@chef https://www.instagram.com/nick.digiovanni https://www.facebook.com/nick.digiovanni https://www.tiktok.com/@nick.digiovanni

Frequently Asked Questions

What age is this video appropriate for?

The video is recommended for ages 8 and up. It contains no inappropriate content, but the heavy focus on expensive products and advertising may confuse younger children who cannot distinguish between entertainment and a sales pitch.

Is there any violence or scary content in this video?

No, there is no violence or scary content. The video is a cooking demonstration with no threats, weapons, or disturbing imagery. The only action is cutting and cooking food.

Does the video contain any bad language or sexual content?

No, the video has no bad language or sexual content. The creator uses enthusiastic but clean language throughout, and all content is family-friendly.

Is this video just a commercial for the creator's salt brand?

Yes, a significant portion of the video is an advertisement for the creator's new salt company, Osmo. He repeatedly encourages viewers to buy the salt and offers incentives like a free knife. Parents should be aware of this commercial intent.

What educational value does this video have?

The video teaches kids about different types of high-end beef, cooking techniques like searing on a salt block, and food science concepts such as how salt affects moisture and texture. It also demonstrates proper food handling and presentation.

Does the video promote unhealthy eating habits or materialism?

The video focuses on luxury ingredients like Wagyu beef and expensive salts, which could promote materialism or unrealistic expectations about food. However, it does not encourage overeating or unhealthy habits—it's more about gourmet cooking as a hobby.