Public shaming at a Sharks game

This short clip delivers a genuinely positive road-safety message by using public shaming at a Sharks hockey game to call out distracted drivers — but the method of humiliating real, identifiable people in front of a large crowd raises some concerns worth discussing with kids. The educational intent is clear and the cause is worthwhile, yet the format normalizes public mockery as an acceptable way to correct behavior, which is a mixed message for younger viewers.

Content Breakdown · 3 Categories

Bullying, Cruelty & DiscriminationA little

The segment involves publicly displaying individuals on a jumbotron-style screen to be booed and laughed at by an entire arena crowd, which constitutes a form of public shaming. While the intent is a safety message about distracted driving, the individuals being shamed may not have consented to this public humiliation, and the crowd's loud booing and laughter could be experienced as genuinely cruel. The host himself labels it 'Public shaming!' approvingly. This sits in a gray zone — the cause is prosocial, but the method models public humiliation as acceptable and entertaining.

See evidence (3)

“'We're about to make some people real famous in here.'”

“(crowd boos loudly) (crowd laughing)”

“'Public shaming! Ah, man!' — host celebrates the humiliation”

Hidden Advertising & Sponsored ContentA little

Mark Rober is identified by name and appears to be presenting a sponsored or partnered public-service segment at a Sharks game, but there is no undisclosed commercial product promotion — the message is a public safety reminder about distracted driving with no product being sold.

See evidence (1)

“'I'm Mark Rober, here to remind you to please be safe on your drive home tonight.'”

Toxic Behavior ModelingA little

While the overall intent is prosocial (discouraging distracted driving), the segment frames public shaming of individuals — who may not have consented — as entertaining and funny. The host's enthusiastic 'Public shaming! Ah, man!' could model the idea that humiliating people publicly is a fun and acceptable way to enforce social norms, which is a mild concern for younger viewers.

See evidence (2)

“'Public shaming! Ah, man!' — framed as a positive, funny outcome”

“'We're about to make some people real famous in here.' — anticipatory framing of humiliation as entertainment”

What Parents Need to Know

This brief video by creator Mark Rober shows real audience members at a San Jose Sharks game being put on the jumbotron and booed by the crowd for texting while driving. The positive takeaway is strong: distracted driving is genuinely dangerous, and the video drives that message home in a memorable, entertaining way. However, parents should be aware that real people are publicly humiliated — laughed at and booed by thousands — as the mechanism for delivering that lesson. For younger children who are still forming their understanding of empathy and social norms, this could blur the line between standing up for safety and bullying someone in public. There is no foul language, violence, or inappropriate content otherwise.

Talk to Your Kids About

1Why do you think the crowd booed those people — do you think that was a fair way to teach them a lesson?
2How do you think the people on the big screen felt when everyone laughed at them?
3Can you think of a different way to remind people not to text and drive that doesn't embarrass them in public?
4Why is texting while driving so dangerous, and what would you say to a grown-up you saw doing it?

Frequently Asked Questions

What age is this video appropriate for?

We recommend ages 7 and up. The content itself is clean, but the concept of public shaming as entertainment is better understood by children who are old enough to think critically about empathy and social consequences.

Is there any inappropriate language or violence in this video?

No — the clip contains no swearing, violence, sexual content, or other explicit material. The crowd boos and laughs, but nothing harmful is shown or said.

Could this video teach my child that bullying or public humiliation is okay?

There is a mild risk of that takeaway, especially for younger kids. The video frames public shaming as funny and justified, which could be confusing for children still learning the difference between accountability and cruelty. It's worth having a conversation about why the cause is good even if the method is debatable.

Is the road-safety message actually effective and educational?

Yes — the core message that texting while driving is dangerous is clear, age-appropriate, and genuinely valuable. Older kids and teens in particular can benefit from seeing real-world consequences tied to distracted driving.

Are real people being embarrassed without their consent in this video?

It appears so — real audience members are shown on a large screen and mocked by the crowd. Parents may want to use this as a conversation starter about consent, privacy, and how we treat others even when they've done something wrong.

Who made this video and is it trustworthy?

The video is by Mark Rober, a well-known science and engineering YouTuber with a generally family-friendly channel. This particular clip is a short segment focused on a public awareness stunt about distracted driving.

Content Breakdown · 3 Categories

What Parents Need to Know

Talk to Your Kids About

Frequently Asked Questions

More from Mark Rober

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