Shark vs. GoPro

Content Breakdown · 8 Categories

Hidden Advertising & Sponsored ContentA little

The Discovery Plus promotion is transparently disclosed as a sponsorship/partnership ('thanks to Discovery'), and the CrunchLabs mention in the description is clearly the creator's own company — neither qualifies as hidden advertising.

See evidence (2)

“'Now, I'm not gonna show you everything that happened on Ghost Island. To see that, you gotta get Discovery Plus...'”

“'just download Discovery Plus for free for seven days, and after that, it's just like five bucks a month.'”

Parasocial & Emotional ManipulationA little

The video uses light adventure framing ('risking my life for science') that creates excitement but does not rise to the level of manufactured emotional dependency or guilt-tripping viewers for engagement.

Misinformation, Conspiracy & PseudoscienceA little

The Bermuda Triangle is mentioned as a location framing device, but the video appears to be investigating shark myths scientifically rather than promoting conspiracy theories about the Triangle itself.

See evidence (1)

“'they sent me to the fricking Bermuda Triangle'”

Engagement Baiting & Manipulative CTAsA little

The video includes a standard subscription/download call-to-action for Discovery Plus but does not employ guilt-tripping, superstition-based CTAs, or 'true fan' exclusion language.

See evidence (1)

“'you gotta get Discovery Plus' — standard promotional CTA, not manipulative”

Low-Quality, Extreme & Stunt ContentA little

While the video involves a person in a shark cage with a noted hole — which has stunt-adjacent qualities — it is framed as legitimate scientific investigation for a major network (Discovery), not shock-value content for views.

See evidence (2)

“'I found myself in a precarious situation risking my life for science.'”

“'There's a sizable hole in this cage. Who made this thing?'”

Playful & Fantasy ViolenceA little

The shark interactions are real rather than stylized or fantasy-based, and no cartoon combat, Nerf wars, or clearly playful fighting scenarios appear in this video.

Strong & Crude LanguageA little

Mild crude language appears in a couple of instances, including a reference to urinating in the ocean and the use of 'fricking' as a mild expletive substitute, but no strong profanity is present.

See evidence (3)

“'I gotta pee, and luckily two years ago we proved that sharks aren't attracted to urine, so, I'll be fixing that situation in about five minutes when we're in the water.'”

“'they sent me to the fricking Bermuda Triangle'”

“'I'll need an expert in the paranormal, AKA, Noah fricking Schnapp'”

Realistic Violence, Threats & WeaponsA little

The video involves real sharks in close proximity to humans, including a cage with a 'sizable hole,' which represents a genuine physical risk scenario, though it is framed as scientific adventure rather than graphic violence.

See evidence (2)

“'I found myself in a precarious situation risking my life for science.'”

“'There's a sizable hole in this cage. Who made this thing?'”

What Parents Need to Know

This video is a collaboration between Mark Rober and actor Noah Schnapp (Stranger Things) for Discovery's Shark Week, and it's packed with legitimate science about shark senses, bioluminescence, and the Bermuda Triangle myth. Kids will learn about electroreception, how sharks hunt, and how to think critically about statistics — the Bermuda Triangle debunking is a particularly strong lesson in scientific reasoning. There are a few mild uses of 'fricking' and one mention of urinating in the ocean played for laughs. The nighttime shark cage sequence is genuinely tense and may be frightening for younger or more sensitive children. There is one sponsored segment promoting Discovery Plus, which is woven naturally into the video. Overall, the content is overwhelmingly positive and educational, with real scientists involved and responsible messaging about shark behavior.

What's This Video About?

We investigated some shark myths like why do Sharks attack GoPros. Also, thanks to Discovery for risking my life, again. #SharkWeek 2021 begins July 11th. Catch ME & Noah Schnapp aka Will Byers in STRANGER SHARKS only on discovery+ Download discovery+ now to get a 7 day free trial and after that it's just $4.99/month (terms apply) Go check out our show- https://www.discoveryplus.com/show/stranger-sharks-us?_branch_match_id=844323490849153053&utm_source=factual&utm_campaign=strangersharks&utm_medium=Social I started a company called CrunchLabs where we build a toy together and then I teach you all the juicy physics for how it works. So if you want to learn to think like an engineer and have really fun time doing it, check out the current promotion where you get 2 FREE boxes at https://crunchlabs.com You should also go subscribe to the CrunchLabs YouTube channel cause we’ve got some bangers in the pipeline- https://www.youtube.com/crunchlabs Thanks to these folks for providing some of the music in the video: Ponder - https://youtube.com/@Pondermusic Laura Shigihara - @supershigi Andrew Applepie - https://soundcloud.com/andrewapplepie Blue Wednesday - https://soundcloud.com/bluewednesday Link to the supa dope backpack coming soon- https://markrober.store/collections/selects/products/mark-rober-logo-backpack Here is that super cool Biolume- http://biolume.net/ Check out Andy's channel here- https://www.youtube.com/user/abc4explore *select music* Daniel Zambo - Trulla https://danijel-zambo.bandcamp.com/track/trulla Graze the Roof - Laura Shigihara https://laurashigihara.bandcamp.com/track/graze-the-roof

Frequently Asked Questions

What age is this video appropriate for?

We recommend this video for kids 10 and up. The nighttime shark cage scenes are genuinely tense and could frighten younger children, and there is mild language including the word 'fricking' used a couple of times.

Is there any bad language in this video?

The language is mostly clean, but Mark Rober uses the word 'fricking' twice and there is a brief joke about urinating in the ocean. There are no strong profanities or inappropriate language beyond this.

Is this video educational or just a stunt video?

It's both, but leans strongly educational. The video includes real experiments designed with a marine biologist, explains shark biology in detail, and ends with a well-reasoned debunking of the Bermuda Triangle myth using statistical thinking.

Are there any scary moments parents should know about?

Yes — the final segment involves Mark and Noah in a flimsy cage in the ocean at night surrounded by circling sharks, and Mark screams multiple times as sharks brush the cage. It is played for excitement but could genuinely frighten sensitive younger viewers.

Is there advertising or sponsored content in this video?

Yes, there is one clear sponsored segment promoting Discovery Plus, where Mark encourages viewers to download the app to see more Shark Week content. It is fairly transparent and brief, lasting about 30 seconds in the middle of the video.

Is the science in this video accurate and trustworthy?

Generally yes — a credentialed marine biologist named Luke Tipple is present throughout and guides the experiments. The Bermuda Triangle debunking is factually sound and models good critical thinking, and shark biology facts presented align with mainstream science.

Content Breakdown · 8 Categories

What Parents Need to Know

Talk to Your Kids About

What's This Video About?

Frequently Asked Questions

More from Mark Rober

What Watchly checks every video for

How Watchly keeps YouTube safe