Watchly Safety Review

Find This Key, Win $10,000

0:39 · 61.0M views · May 5, 2025

Major ConcernsReviewed June 2026

This video is safe for most kids but is essentially a long-form advertisement disguised as a fun treasure hunt. The positive side is that it promotes family bonding and a sweet Mother's Day message, but the entire premise is a commercial for DoorDash, with repeated calls to download the app and use a promo code. Parents should be aware that the 'win $10,000' challenge is a marketing gimmick, not a genuine game.

Content Breakdown · 4 Categories

Hidden Advertising & Sponsored ContentA lot

The video is a sponsored advertisement for DoorDash. The entire premise—a treasure hunt for $10,000—is a promotional vehicle for the DoorDash app, with multiple explicit calls to download the app and order flowers. While the sponsorship is verbally disclosed ('Thank you @doordash for teaming up'), the ad is integrated into the content as an organic challenge, which could be considered hidden advertising to young viewers who may not recognize the commercial intent.

See evidence (4)

“Shop Mother’s Day flowers on DoorDash now: https://bit.ly/4jEjOFf”

“Thank you @doordash for teaming up to help recognize Moms for Mother’s Day.”

“Download your Door Dash app and order your mom some flowers”

“One random family that doesn't uses code Mr Reset checkout will win an all paid for trip to the Bahamas”

Materialism & Wealth FlexingSome

The video centers on a $10,000 cash prize and a trip to the Bahamas, framing large monetary rewards as the goal of a family activity. While not extreme luxury flexing, the emphasis on winning '10 grand' and a 'paid for trip to the Bahamas' promotes materialism and wealth as a desirable outcome.

See evidence (4)

“find this key Win 10 grand”

“First mom's kid to find the key wins them 10 grand”

“Here is your $10,000”

“One random family ... will win an all paid for trip to the Bahamas”

Parasocial & Emotional ManipulationA little

The video uses emotional framing around Mother's Day ('We're doing this for Mother's Day to celebrate love') to encourage viewers to download the app and order flowers. This leverages familial affection to drive commercial action, which could be seen as mild emotional manipulation of young viewers.

See evidence (2)

“We're doing this for Mother's Day to celebrate love”

“And if you want to celebrate your mom download the Door Dash app right now and order her flowers”

Engagement Baiting & Manipulative CTAsSome

The video includes a manipulative call-to-action disguised as a contest entry: 'One random family that doesn't uses code Mr Reset checkout will win an all paid for trip to the Bahamas.' This encourages viewers to use a specific code and checkout, which is a form of engagement baiting to drive app usage.

See evidence (1)

“One random family that doesn't uses code Mr Reset checkout will win an all paid for trip to the Bahamas”

What Parents Need to Know

Parents should know that this video is primarily a sponsored advertisement for DoorDash, with the 'find the key' challenge being a staged promotion. The content is harmless and even sweet in its Mother's Day theme, but it heavily pushes materialism (winning money) and consumerism (ordering flowers via the app). Kids may be influenced to ask for the app or believe that winning money is easy. On the positive side, it does celebrate love for moms and can spark conversations about family and gratitude.

Talk to Your Kids About

1What did you think about the treasure hunt? Was it real or just for the video?
2Why do you think the video kept telling us to download DoorDash?
3How can we show love for Mom without buying things?
4If you had $10,000, what would you do for your mom?

What's This Video About?

Shop Mother’s Day flowers on DoorDash now: https://bit.ly/4jEjOFf Thank you @doordash for teaming up to help recognize Moms for Mother’s Day. DoorDashPartner Official Rules: No Purchase Necessary. 50 US/DC, 18+. Ends 11:59PM PT on 05/11/2025. Official Rules at https://bit.ly/42wEB8b

Frequently Asked Questions

What age is this video appropriate for?

We recommend age 8 and up. Younger children may not understand that the video is an advertisement and could be easily influenced by the repeated calls to download an app and spend money.

Is this video actually about a real treasure hunt?

No, it's a staged promotional video for DoorDash. The 'find the key' challenge is scripted to promote the app and a contest, not a genuine treasure hunt.

Does the video contain any inappropriate content?

No, there is no violence, language, or sexual content. The main concerns are heavy advertising and materialism, which may not be suitable for very young children.

Will my child be exposed to gambling or betting?

No, there is no gambling. However, the video does promote a contest (winning a trip) which could encourage a 'get rich quick' mindset.

Is the DoorDash app safe for kids to use?

The app itself requires a credit card and is designed for adults. Children should not use it without parental supervision, and the video's calls to 'download now' are aimed at parents, not kids.

Does the video have any educational value?

Minimal. It promotes family love and Mother's Day, but its primary purpose is advertising. It does not teach any skills or knowledge.