Watchly Safety Review

I Bought Every Billboard In My City For This

MrBeast

15:31 · 38.9M views · October 26, 2018

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Major ConcernsReviewed June 2026

1Major Issue

8Moderate Concerns

3Minor Flags

This video is safe for most kids aged 10 and up, but it contains mild crude language, sexual references, and a strong focus on manipulating viewers to subscribe. The video creatively demonstrates marketing strategies and teamwork, but it also models aggressive competition and wealth flexing. Parents should discuss the difference between friendly rivalry and unhealthy pressure with their children.

Content Breakdown · 12 Categories

Strong & Crude LanguageSome

The transcript includes explicit references to profanity: the speaker admits saying 'the S-H word' and 'the F word.' There is also crude language like 'Gross' and 'sexy' used in a juvenile context.

See evidence (3)

“I said the S-H word.”

“I said the F word.”

“Hey, sexy, send me a pic of you.”

Realistic Violence, Threats & WeaponsSome

Although presented as a humorous rivalry, there are repeated violent threats toward T-Series, such as 'Death to T-Series' and 'I want fight you and steal all your subscribers.' These are realistic verbal threats.

See evidence (4)

“I want fight you and steal all your subscribers.”

“Death to T-Series.”

“Bring it on T-Series.”

“Take that, T-Series.”

Sexual References & Suggestive ContentSome

The video contains sexual innuendo: 'Hey, sexy, send me a pic of you' and a joke about sending nudes to PewDiePie. The context is immature and suggestive.

See evidence (2)

“Hey, sexy, send me a pic of you. Gross.”

“When PewDiePie asks for nudes, you don't send him T-Series. Gross.”

Bullying, Cruelty & DiscriminationA little

The video targets T-Series with hostile language like 'Death to T-Series' and 'T-Series, you're about to become L-Series.' While aimed at a corporation, the tone is bullying and aggressive.

See evidence (2)

“Death to T-Series.”

“T-Series, you're about to become L-Series.”

Mental Health & Self-Harm ReferencesA little

The phrase 'Leave a like if you are depressed' trivializes depression by tying it to engagement, though it is not a self-harm reference.

See evidence (1)

“Leave a like if you are depressed.”

Materialism & Wealth FlexingSome

The central premise—'I Bought Every Billboard In My City'—is a display of wealth. The description also admits exaggeration, but the video flexes financial capability for a stunt.

See evidence (1)

“I Bought Every Billboard In My City For This”

Parasocial & Emotional ManipulationSome

The video uses threats to force subscriptions ('subscribe or i'll take your cat,' 'SUBSCRIBE OR I TAKE YOUR DOG') and guilt-tripping ('Leave a like if you are depressed'). These are manipulative tactics targeting young viewers.

See evidence (3)

“subscribe or i'll take your cat”

“SUBSCRIBE OR I TAKE YOUR DOG”

“Leave a like if you are depressed.”

Toxic Behavior ModelingSome

The video models aggressive and threatening behavior as humorous: threatening to fight, steal subscribers, and death wishes. The 'call to arms' against T-Series encourages hostile collective action.

See evidence (3)

“I want fight you and steal all your subscribers.”

“Death to T-Series.”

“We must unite under one common goal. We must subscribe to PewDiePie and put an end to T-Series.”

Human Objectification & Sexualizing LanguageSome

The phrase 'Hey, sexy, send me a pic of you' objectifies and sexualizes a person. The context is a joke, but it reduces someone to their appearance.

See evidence (1)

“Hey, sexy, send me a pic of you. Gross.”

Engagement Baiting & Manipulative CTAsA lot

Multiple coercive CTAs: threats to take pets for subscriptions, and guilt-tripping 'Leave a like if you are depressed.' These exploit emotional responses for engagement.

See evidence (3)

“subscribe or i'll take your cat”

“SUBSCRIBE OR I TAKE YOUR DOG”

“Leave a like if you are depressed.”

Low-Quality, Extreme & Stunt ContentA little

The video is a stunt (buying billboards) designed for shock value and views. While not extreme, it fits the pattern of low-quality, spectacle-driven content.

See evidence (1)

“I Bought Every Billboard In My City For This”

Playful & Fantasy ViolenceSome

The violent language is framed as a playful rivalry (e.g., 'We may be nine years old, but we fight like 12 year olds'). It is not realistic but still contains aggressive fantasy elements.

See evidence (2)

“We may be nine years old, but we fight like 12 year olds.”

“Bring it on T-Series.”

What Parents Need to Know

This video is a high-energy promotional campaign by Mr. Beast to boost PewDiePie's subscriber count against T-Series. It showcases creative advertising but includes mild crude language (e.g., 'screw you'), sexual references (e.g., 'send me a pic'), and a strong emphasis on wealth and materialism. The video models aggressive competition and manipulative persuasion, which may influence children to mimic such behavior. On the positive side, it demonstrates marketing strategies and teamwork, and can spark discussions about media influence and peer pressure. Parents should be aware of the repeated calls to action that pressure viewers to subscribe, which may feel manipulative.

Talk to Your Kids About

1Why do you think Mr. Beast spent so much money on ads for PewDiePie? What does this tell us about competition and friendship?
2The video asks viewers to 'subscribe to PewDiePie and unsubscribe from T-Series.' Is it fair to tell people to unsubscribe from a channel they might like? Why or why not?
3How do you feel when someone pressures you to do something, like subscribe to a channel? What are healthy ways to respond to peer pressure?
4What did you learn about advertising from this video? Do you think the ads were effective? Why or why not?

What's This Video About?

YOU WON'T BELIEVE WHAT I PUT ON EACH BILLBOARD LOL subscribe or i'll take your cat obviously i didn't buy every billboard, I just need this to get views so pewdiepie can win. New Merch - https://mrbeast.store/ Check out Viewstats! - https://www.viewstats.com/ SUBSCRIBE OR I TAKE YOUR DOG For any questions or inquiries regarding this video please reach out to chucky@mrbeastbusiness.com ---------------------------------------------------------------- ► FOLLOW BOTH THESE AND I WILL HAVE YOUR KIDS! • Twitter - https://twitter.com/MrBeastYT • Instagram - https://www.instagram.com/mrbeast --------------------------------------------------------------------

Frequently Asked Questions

What age is this video appropriate for?

This video is recommended for ages 10 and up. The content is generally safe but includes mild crude language, sexual references (e.g., 'send me a pic'), and a strong focus on manipulating viewers to subscribe, which may be confusing for younger children.

What is the main purpose of this video?

The video is a promotional campaign by Mr. Beast to encourage viewers to subscribe to PewDiePie, aiming to keep him as the most subscribed YouTuber over T-Series. It features various ads, billboards, and interactions with the public.

Are there any safety concerns in this video?

Yes, there are mild concerns. The video includes crude language (e.g., 'screw you'), sexual references (e.g., 'send me a pic'), and a manipulative call-to-action that pressures viewers to subscribe. It also models aggressive competition and wealth flexing.

Does this video have educational value?

The video has some educational value in demonstrating marketing and advertising strategies, but its primary focus is entertainment and promotion. It does not teach academic subjects but can spark discussions about media influence and peer pressure.

What behaviors does this video model for children?

The video models aggressive competition, wealth flexing, and manipulative persuasion tactics. It also includes mild crude language and sexual references, which may not be suitable for younger children. Parents should discuss the difference between friendly competition and unhealthy rivalry.

Is this video related to any current events?

The video is not directly related to current events but references the real-life competition between YouTubers PewDiePie and T-Series, which was a popular internet trend in 2018-2019. It may be outdated for some viewers.

Not affiliated with YouTube or Google. All creator content remains property of original creators.

I Bought Every Billboard In My City For This

Content Breakdown · 12 Categories

What Parents Need to Know

Talk to Your Kids About

What's This Video About?

Frequently Asked Questions

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