Watchly Safety Review

I Opened The World’s Cheapest Store

MrBeast

15:19 · 41.8M views · January 26, 2019

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Some ConcernsReviewed June 2026

1Moderate Concern

9Minor Flags

This video is safe for most kids aged 10 and up, but it includes mild crude humor and a strong focus on materialism. On the positive side, it creatively demonstrates basic business concepts like revenue and expenses in a fun, exaggerated way. However, parents should be aware of jokes about a 'stripper pole,' a brief condom mention, and a clear call to buy merchandise.

Content Breakdown · 10 Categories

Strong & Crude LanguageA little

The transcript contains mild crude language and suggestive phrasing, including a reference to a 'stripper pole' and a joke about condoms, but no strong profanity or slurs are present.

See evidence (2)

“This is a dancing pole, not a stripper pole, a dancing pole.”

“Anybody want a condom though? ... It's a balloon! It's a balloon.”

Sexual References & Suggestive ContentA little

The video includes a few suggestive references, such as the 'dancing pole' joke and the condom comment, but these are brief and framed as humor rather than explicit sexual content.

See evidence (2)

“This is a dancing pole, not a stripper pole, a dancing pole.”

“Anybody want a condom though? ... It's a balloon! It's a balloon.”

Hidden Advertising & Sponsored ContentA little

The video includes a clear call to buy merch from shopmrbeast.com and mentions Viewstats, but these are disclosed in the description and presented as transparent promotions, not hidden advertising.

See evidence (2)

“Consider buying merch from shopmrbeast.com. Go do it right now.”

“Check out Viewstats! - https://www.viewstats.com/”

Materialism & Wealth FlexingA little

The video's premise involves selling expensive items for $1, which could be seen as a wealth flex, but the tone is comedic and the store ultimately loses money, reducing the materialism emphasis.

See evidence (2)

“I'm opening a real store that sells expensive products for only one dollar.”

“We spent 25,000 dollars and we made 81 dollars.”

Parasocial & Emotional ManipulationA little

The video includes mild parasocial elements like 'SUBSCRIBE OR I TAKE YOUR DOG' and 'I just wanna be a meme. That's why I'm here,' but these are presented as jokes rather than serious emotional manipulation.

See evidence (2)

“SUBSCRIBE OR I TAKE YOUR DOG”

“I just wanna be a meme. That's why I'm here.”

Misinformation, Conspiracy & PseudoscienceA little

The video includes a joke about Canada not being real ('That's fake money. Canada isn't real.'), which is a common conspiracy meme, but it is clearly presented as humor and not serious misinformation.

See evidence (1)

“That's fake money. Canada isn't real.”

Toxic Behavior ModelingA little

The video includes mild toxic behavior such as 'Go back to your post! I'm not paying you for nothing' and 'Quit asking questions! Get out,' but these are presented as comedic exaggeration rather than genuine cruelty.

See evidence (2)

“Go back to your post! I'm not paying you for nothing.”

“All right, quit asking questions! Get out. Stay out.”

Human Objectification & Sexualizing LanguageA little

The video includes a brief reference to a 'stripper pole' and a joke about a '15 year old child' being a worker, but these are not framed as objectifying or sexualizing language in a sustained way.

See evidence (2)

“This is a dancing pole, not a stripper pole, a dancing pole.”

“But Chandler's just a 15 year old child. ... Oh wait, is this child labor?”

Engagement Baiting & Manipulative CTAsA little

The video includes manipulative CTAs like 'SUBSCRIBE OR I TAKE YOUR DOG' and 'Do it' in a demanding tone, but these are presented as jokes rather than serious coercion.

See evidence (2)

“SUBSCRIBE OR I TAKE YOUR DOG”

“Consider buying merch from shopmrbeast.com. Go do it right now. ... Do it.”

Low-Quality, Extreme & Stunt ContentSome

The video is a classic MrBeast stunt involving selling expensive items for $1, which fits the 'extreme stunt' category, but it is presented as a comedic experiment rather than shock-value destruction.

See evidence (2)

“I'm opening a real store that sells expensive products for only one dollar.”

“We spent 25,000 dollars and we made 81 dollars.”

What Parents Need to Know

This video is a comedic social experiment where MrBeast opens a store selling expensive items for $1 (and later a penny). It is entertaining and can teach kids about basic business concepts like revenue and expenses, but the business model is intentionally absurd and not realistic. Parents should be aware of mild crude humor (e.g., jokes about a 'stripper pole'), a brief mention of a condom (clarified as a balloon), and a clear call to action to buy merchandise. The video also includes some mild language and a focus on materialism, but overall it is lighthearted and fun.

Talk to Your Kids About

1Why do you think MrBeast's store lost so much money? What could he have done differently to make a profit?
2The video includes jokes about a 'stripper pole' and a condom. Why do you think those jokes might not be appropriate for all audiences?
3MrBeast asks viewers to buy his merchandise. How can you tell when a video is trying to sell you something?
4What do you think about the way the employees were treated in the video? Was it fair or just for fun?

What's This Video About?

EVERYTHING IN THE STORE IS ONLY $1 New Merch BUY NOW - https://mrbeast.store Check out Viewstats! - https://www.viewstats.com/ Don't forget that 4 random people that purchase anything off the site before the end of the month will be invited to be in a challenge! SUBSCRIBE OR I TAKE YOUR DOG For any questions or inquiries regarding this video please reach out to chucky@mrbeastbusiness.com ---------------------------------------------------------------- ► FOLLOW BOTH THESE AND I WILL HAVE YOUR KIDS! • Twitter - https://twitter.com/MrBeastYT • Instagram - https://www.instagram.com/mrbeast --------------------------------------------------------------------

Frequently Asked Questions

What age is this video appropriate for?

This video is appropriate for children aged 10 and up. The content is mostly harmless and comedic, but it includes mild crude humor (e.g., jokes about a 'stripper pole'), some mild language, and a focus on spending large amounts of money, which may require a mature understanding of financial concepts.

Are there any inappropriate jokes or language in this video?

The video contains mild crude humor, such as jokes about a 'stripper pole' and a brief mention of a condom (which is clarified as a balloon). There is also some mild language (e.g., 'idiot') and a focus on materialism and spending large sums of money. Overall, the content is lighthearted and comedic, but parents should be aware of these elements.

Does this video have any educational value?

The video has some educational value in that it demonstrates basic business concepts like revenue, expenses, and profit/loss. However, the business model is intentionally absurd (selling expensive items for $1 or a penny), so it is not a realistic lesson. It can spark discussions about money and entrepreneurship.

Does the video contain hidden advertising or product placement?

Yes, the video includes a clear call to action to buy merchandise from shopmrbeast.com, which is a form of hidden advertising. This is a common element in MrBeast's videos and may influence children to want to purchase products.

Does the video model any positive or negative behaviors?

The video models some positive behaviors, such as teamwork, creativity, and customer service. However, it also includes some negative behaviors, like mocking employees, making jokes about child labor, and encouraging a 'get rich quick' mentality. Parents should discuss these aspects with their children.

What is the main premise of this video?

The video is a comedic social experiment where MrBeast opens a store selling expensive items for $1. It focuses on the chaos and humor of the situation, with employees interacting with customers and trying to make a profit. The video is entertaining but not realistic.

Not affiliated with YouTube or Google. All creator content remains property of original creators.

I Opened The World’s Cheapest Store

Content Breakdown · 10 Categories

What Parents Need to Know

Talk to Your Kids About

What's This Video About?

Frequently Asked Questions

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