Emma & Kate Open POP MART LABUBU!

Content Breakdown · 6 Categories

Strong & Crude LanguageA little

One mild instance where a child says 'I got stupid' (referring to text on a box), which is immediately corrected by an adult. No profanity or genuinely crude language is present.

See evidence (1)

“'I got stupid. Don't say that. It says it on the back.' — child reads text from packaging; adult corrects, suggesting it was printed on the box rather than the child using it as an insult.”

Materialism & Wealth FlexingSome

The video implicitly normalizes purchasing large quantities of blind-box toys to chase rare figures. Statements like 'We need to buy 44 boxes' and 'we're going to get all the boxes' frame mass purchasing as a desirable and achievable goal for young viewers, subtly promoting consumerist attitudes.

See evidence (3)

“'We need to buy more boxes. We need to buy 44 boxes.'”

“'So, we have to get 72 boxes.'”

“'we're going to get all the boxes.'”

Gambling Mechanics in GamesA lot

This video is centrally built around blind-box/gacha-style purchasing mechanics. The hosts repeatedly emphasize the low odds of obtaining rare 'secret' figures (1-in-44, 1-in-72, 1-in-120), frame the chase as exciting, and encourage buying more boxes to improve chances — directly modeling gambling-style variable-reward thinking for a young audience.

See evidence (6)

“'it's only one out of 72 chance. So, we're going to see if we can get it today.'”

“'One out of 72 chances. That's low. Super low because it's popular.'”

“'One out of 44 chance is too low. We need to buy more boxes. We need to buy 44 boxes.'”

“'one out of 120. Yeah. So, it might be a little hard.'”

“'We got a secret. We got a secret.' — excited reaction to randomized rare reward”

Parasocial & Emotional ManipulationA little

There is a mild subscribe call-to-action with a teaser hook ('make sure you subscribe and come back so you can see Emma and Kate unbox the new version three'), which is a standard but mildly manipulative engagement technique designed to keep young viewers returning.

See evidence (1)

“'So, make sure you subscribe, right? And come back so you can see Emma and Kate unbox the new version three.'”

Engagement Baiting & Manipulative CTAsA little

A subscribe prompt tied to future content ('come back so you can see Emma and Kate unbox the new version three') and a closing teaser ('Join us on the next one where we try to open more hot surprises') are present, functioning as mild engagement bait to drive return viewership.

See evidence (2)

“'So, make sure you subscribe, right? And come back so you can see Emma and Kate unbox the new version three.'”

“'Join us on the next one where we try to open more hot surprises.'”

Low-Quality, Extreme & Stunt ContentA little

While the video involves opening many blind boxes for the sake of chasing a rare figure (a mild stunt framing), it does not rise to the level of extreme eating, endurance gimmicks, or deliberate destruction for shock value that defines this category.

See evidence (1)

“'we're going to get all the boxes' — implies mass purchasing for content, but not extreme stunt territory”

What Parents Need to Know

This video follows Emma, Kate, and their parents unboxing Pop Mart blind box collectibles including Labubu, Crybaby, and Skull Panda figures. On the positive side, the family dynamic is warm and supportive, kids model good sportsmanship when they don't get the rare 'secret' figures, and there's genuine joy and creativity in the unboxing experience. However, parents should know that blind box collecting is structurally similar to gambling — each purchase is a randomized chance at a desired item — and this video repeatedly highlights the low odds of getting 'secret' figures (1 in 44, 1 in 72, 1 in 120) while also joking about needing to 'buy 44 boxes' to guarantee one. The family spends heavily across multiple unboxing sessions, and the video may create desire in children for these collectibles. There is also one brief mention of a 'Demon Slayer' collaboration, which is an anime series rated for older audiences, though the figures themselves are not violent.

Talk to Your Kids About

1Why do you think the 'secret' figure is so exciting to get? How would you feel if you bought lots of boxes and never got the one you wanted?
2When you really want something, how do you decide if it's worth spending money on? What's the difference between saving up for something you know you'll get versus buying something where you might not get what you want?
3Did you notice how many boxes the family opened? Where do you think the money comes from to buy all of those, and do you think that's a good way to spend it?
4The family got a package that had already been opened and returned — they decided to send it back. What do you think about that decision, and why is it important to be honest about things like that?

Questions fréquentes

What age is this video appropriate for?

We recommend this video for ages 6 and up. The content itself is mild and family-friendly, but the repeated focus on rare 'secret' figures and low-odds blind box pulls introduces gambling-like concepts that younger children may not yet have the critical thinking skills to process.

Does this video contain any inappropriate language or violence?

No, the video is free of strong language, violence, or sexual content. It is a straightforward family unboxing video with positive interactions between parents and children throughout.

Is the blind box collecting shown in this video a form of gambling?

Blind boxes share structural similarities with gambling — you pay money for a randomized outcome and may not receive the item you want. This video repeatedly mentions odds like '1 in 72' and jokes about needing to buy many boxes to get a rare figure, which can normalize chance-based spending for children.

Is the Demon Slayer content in this video appropriate for kids?

The video briefly features a Pop Mart x Demon Slayer collaboration figure, but the figures themselves are cute and non-violent. Parents should be aware that Demon Slayer as an anime series contains significant violence and is generally rated for teens, though the collectible figures shown here do not depict anything graphic.

Could this video make my child want to buy expensive collectibles?

Yes, this is a real consideration. The video showcases a large and growing collection of Pop Mart figures, some of which are described as exclusive or hard to find, and the excitement of unboxing may create desire in young viewers. It can be a good opportunity to talk with your child about advertising, wants versus needs, and how blind box products work.

Is this video sponsored or an advertisement?

The video does not appear to carry a formal sponsorship disclosure, though it prominently features Pop Mart products across multiple unboxing sessions. Parents should treat it as promotional content for these collectibles regardless of its official status.

Content Breakdown · 6 Categories

What Parents Need to Know

Talk to Your Kids About

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Questions fréquentes

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